Google’s Olympic-themed ads and Gemini artificial intelligence products
Google recently released an Olympic-themed ad featuring its Gemini artificial intelligence products, but the response from audiences has been less than enthusiastic. The ad, titled Dear Sydney, showcases a young female runner whose father narrates the story. The runner is a fan of American track and field star Sydney McLaughlin-Levrone and wants to send her a letter. To help craft the perfect message, the father turns to Gemini AI.
The controversy surrounding the ad
The ad quickly sparked backlash, with many questioning why the little girl didn’t write the letter herself or with the help of her father. Critics argued that relying too heavily on generative AI tools like Gemini deprives children of valuable learning opportunities. Syracuse University media professor Shirley Palmer expressed concerns about the impact of relying on AI tools for communication, suggesting that it could lead to a future dominated by homogeneous modes of expression.
Many viewers, including humorist Alexandra Petry, expressed strong negative reactions to the ad, with some calling it out for promoting overreliance on AI at the expense of individual creativity and expression.
The future of AI in creative industries
The controversy surrounding the ad reflects larger concerns about the role of artificial intelligence in creative industries. Writers, in particular, have voiced worries about the potential for AI to replace their jobs. The recent Writers Guild of America strike highlighted these concerns, with discussions around the use of generative AI in scriptwriting.
As the use of AI in creative fields continues to grow, it will be important for industries to find a balance between leveraging technology for efficiency and preserving the unique creativity and individuality that comes from human expression.
